TEAMFIGHT TACTICS
RE-BRANDING
THE PROJECT
This project for Riot games consisted on rebranding an already existing feature within the world of their most acclaimed game League of Legends (LoL). The purpose was to make a mobile game that reflecting a more casual, yet still competitive game. The previous stablished logo reflected the personality of League, but with the new direction that Riot was taking in order to eliminate negative competitiveness within the game, the challenge was to create a logo that showed a fun, friendly, yet still modern logo that captured the characters and new tone of this game.
