DISNEY SORCERER’S ARENA
BRAND DEVELOPMENT
THE PROJECT
This branding project for GLU Mobile consisted on a Logo, App Icon, and App Store Screens the new for their new game Disney Sorcerer’s Arena. This game was a new take on the Disney characters attracting Disney audiences as well as casual and competitive PvP gamers. The challenge was to create a look that will appeal to all audiences, young and old, and to mark a spot in the very saturated realm of PvP games, while making sure the target audience knew this was not just your classic Disney game.
