PLANTS vs ZOMBIES

BRAND DEVELOPMENT

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THE PROJECT

The Plants vs Zombies franchise grew in popularity not only for its mobile game but also by the expansion they did as a shooter for consoles. The task at hand was to create a master brand logo, as well as logos for its new two installations: Plants vs Zombies 3 and Plants vs Zombies: Battle for Neighborville. Taking in consideration the wackiness that characterized the brand, a modern and more premium look was created that both retained the classics while elevated the brand.

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THE MASTER BRAND

Combining the legacy of the brand and the new direction EA wanted to take, this logo was a perfect match for the new stage of PvZ.

 
 

A NEW MOBILE ADVENTURE

Combining the legacy of the brand and the new direction EA wanted to take, this logo was a perfect match for the new stage of PvZ.

 
 
 
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LET THE BATTLE BEGIN

Moving forward with the brand, the console release alse took a more modern direction from its predecessor, taking it into a standard and deluxe Editions.

 
 
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